MAC Cosmetics and Hudson have launched a specialty retail concept at the Salt Lake City International Airport, at Concourse A, that reflects the brand’s celebration of individuality and diversity.
The first-of-its-kind concept offers a curated shopping experience based on consumer insights and industry trends, according to a press release.
«M·A·C Travel Retail has carefully considered what American consumers currently demand most while traveling and we are excited that this store’s innovative design and merchandising delivers on that and more,» Rick Whotte, senior vice president and general manager, M·A·C & Too Faced, Travel Retail Worldwide, The Estée Lauder Companies, said in the release.
«Additionally, as a brand that is committed to making a positive impact, we are glad that we have also been able to implement more sustainable practices with the opening of this store. We are proud to partner with Hudson who have been invaluable in bringing this new M·A·C experience to life.»
The store features many digital touchpoints, including in-store screens and QR code integration that allow travelers to easily access product information, how-to videos and a variety of additional content relating to travel retail. A dedicated area will also have the latest in virtual try-on technology available for consumers who want a no-contact beauty experience.
«We share M·A·C’s commitment and vision to delivering elevated retail experiences through innovative collaboration and design elements that showcase environmentally-conscious advancements,» Roger Fordyce, Hudson CEO, said in the release. «With the opening of the new M·A·C store at Salt Lake City International Airport, we are continuing to transform how we grow our business in a way that is beneficial for our company, impactful for our travelers, and most importantly, sustainable for the communities we serve.»
M·A·C (Make-up Art Cosmetics), a brand of professional cosmetics, is part of The Estée Lauder Companies Inc. and is sold in over 110 countries/territories worldwide.
Hudson is a Dufry company and a travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America.
