Gucci signs lease for spacious store at American Dream

Gucci entra en el deporte

Based on a publication from Al Urbanski in Chain Store Age, Gucci signs lease for spacious store at American Dream.

Gucci firma un contrato de arrendamiento para una espaciosa tienda en American Dream

Gucci is going big at American Dream.


After just four months in business, The Avenue at American Dream has established itself as the luxury High Street at Triple Five’s mega-center in the New Jersey Meadowlands.

Gucci, which has operated a boutique in the Saks Fifth Avenue at American Dream since mid-September, has already decided on an upgrade, signing a lease for a 10,000-sq.-ft space.

Also, Saint Laurent, which opened a 3,200-sq.-ft. store on the second level of the Avenue, has contracted to expand into an additional 4,200-sq.-ft. on the level below, according to American Dream spokesperson Demi Halawa.

At its Sept. 17 grand opening, American Dream’s chief creative officer Ken Downing declared that The Avenue would become a regular stop for global travelers.

“We waited to make this the most unique and exclusive luxury center in the world,” Downing said. “We even expanded the original design to 300,000 sq. ft. of space to make sure of it.”

In addition to the 110,000-sq.-ft., two-level Saks, The Avenue’s current roster includes Hermès, Dolce & Gabbana, Mulberry, Tiffany & Co., Saint Laurent, Anne Fontaine, and Johnny Was.

This article was originally published in Chain Store Age

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