Beyond Meat BYND.O said on Thursday it has rolled out its plant-based meat burger in 372 Sainsbury stores SBRY.L and 41 Gourmet Burger Kitchen restaurants, in a move to boost its presence in the United Kingdom.
Demand for plant-based meat has grown as customers turn increasingly health conscious and concerned about the environmental impact of industrial animal farming.
“The UK continues to be a crucial part of Beyond Meat’s long-term growth strategy in Europe,” Chief Growth Officer Chuck Muth said.
The company earlier this year secured partnerships with UK-based Ocado OCDO.L, Holland & Barrett, and JD Wetherspoon JDW.L.
Thursday’s announcement comes days after the plant-based meat maker said its burger patties – made from peas, mung bean and rice to mimic the taste of a beef burger – will be available at more than 2,400 Walmart Inc WMT.N stores.
