Meggan Ballard-Gómez nos cuenta sobre el futuro del comercio minorista en la industria de la belleza
«The latest crop of new brands are taking a different approach to developing their businesses. They are focusing much more on selling direct-to-consumer and less on selling in retail stores. Although they haven’t eliminated traditional retail completely, they are doing it more strategically either to build awareness or to generate revenue to get to scale faster.»
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