Neiman Marcus has created a digital hub, Your Neiman’s, to address the challenge of bringing high-touch service to customers during the coronavirus crisis.
Shoppers going to Your Neiman’s can:
- Shop online with assistance
- Shop online without assistance
- Prep for a store visit
Shop online with assistance
In March, Neiman introduced a proprietary app tool, NM Connect, to enable stylists to deliver a store-like experience online. Since then, sales associates have used the Connect platform to support over 1.5 million engagements — including texts, email, and phone and video calls. Shoppers have so far purchased over $60 million through Connect.
In March, Neiman introduced a proprietary app tool, NM Connect, to enable stylists to deliver a store-like experience online. Since then, sales associates have used the Connect platform to support over 1.5 million engagements — including texts, email, and phone and video calls. Shoppers have so far purchased over $60 million through Connect.
