Bed Bath & Beyond Inc. has made a key leadership addition to its health and beauty banner.
The retailer named Mara Sirhal as senior VP and general manager for Harmon Health and Beauty Stores, effective immediately. She will lead all operational aspects of the business, including retail, online and distribution, as well as developing and implementing “an improved customer value proposition to drive strong growth for the retail concept,” the company said.
Sirhal joins Harmon with almost 20 years of experience in retail, merchandising, store operations, beauty and wellness at Macy’s Inc., where she most recently served as VP and divisional business manager for leased, licensed, retail as a service and retail diversity strategy. Prior to this, she held a number of strategic merchandising roles at the company, including as VP and divisional business manager for fragrances, bath and body merchandising in the beauty division. Sirhal was awarded Macy’s Merchant of the Year in 2018.
«Harmon Health and Beauty Stores operates in exceptionally strong categories, with the opportunity to grow market share in health and wellness, including through omnichannel growth across both digital and physical properties,” said Joe Hartsig, executive VP and chief merchandising officer at Bed Bath & Beyond Inc. and president of Harmon Health and Beauty Stores. “Mara’s exceptional expertise in retail, merchandising and beauty categories will help us accelerate our ambitious plans to grow this business, serve customers across the magic moments in their lives, and further unlock the potential across our enterprise.»
