Retailer Forever 21 is the first of Authentic Brands Group’s properties to deploy Bolt, a checkout experience platform providing seamless checkout, payments and fraud protection technology.
The platform will integrate with the retailer’s website and app, according to a press release. Forever 21 is one of ABG’s global portfolio of brands which includes Brooks Brothers, Aeropostale, Juice Courture and Nautica with a customer base of more than 50 million shoppers.
«It has never been more important for ABG to invest in technology for a better buying experience,» Corey Salter, Authentic Brands Group COO, said in the release. «We are excited to introduce Bolt’s checkout platform to our brand customers just in time for the holiday season.»
Platform benefits include:
• Single-click checkout: Gets shoppers to the finish line faster with fewer form fields and single-click checkout for returning customers.
• Payment information saved across brands: Enables shoppers to save their information once and use it across all of ABG’s branded ecommerce platforms.
• Better checkout across devices: Provides a flawless and twice as fast checkout experience across all devices.
• Mitigate fraud: Increased security to prevent fraudulent transactions.
• Cross-brand experiences: Bolt’s shared buying infrastructure enables the creation of seamless cross-brand experiences, making it easy for shoppers to buy across multiple brands with one account.
«ABG has chosen Bolt for one simple reason — to meet the needs of a new generation of shoppers,» Ryan Breslow, Bolt founder and CEO, said in the release. «Forever 21 is setting a precedent for how traditional brick-and-mortar stores can adopt technology to improve their online shopping experience in today’s increasingly competitive e-commerce environment. We are primed to integrate our tech across ABG’s suite of e-commerce businesses.»
ABG acquired Forever 21 earlier this year.
«Our customer-first mindset means that we are fiercely dedicated to meeting our shoppers’ evolving needs,» Daniel Kulle, Forever 21 CEO, said in the release. «We are thrilled to roll out Bolt’s e-commerce technology, which both enriches and accelerates the customer journey while streamlining the checkout experience at Forever 21.»
Bolt and ABG will also introduce a subscription-based program that unlocks exclusive user access to a selection of brands, products, perks and rewards in the first quarter of next year.
