To all healthcare institutions in the Netherlands we say: find out ‘what design can do!’ We are not just talking about the design of navigation or waiting rooms, but also about the design of a client experience (patient experience / health design).
These are functional environments where people’s emotions play an important role; from stress and relieve to happiness and sadness. It is important to design the full experience; from home to the consulting room. How can you experience a hospital as a brand? Can you find your way around by intuition? Does waiting feel like ‘a must’ or a ‘may’? A pleasant environment can contribute to a positive experience and recovery, and it will make the care centre a more distinctive brand.
We put ourselves in the shoes of the organisation, but are also its critic, and approach the issue always from the patient’s experience. Just as public buildings, hospitals and care centres are a ‘people place’. Design can be the bridge between function and emotion.
Are you curious what we have done for De Kinderkliniek? Please take a look here.
