Francesca Nicasio nos cuenta como el WiFi está cambiando el juego en el comercio minorista
«WiFi + indoor marketing tech are essential for modern retailers who want to integrate their physical and digital stores.
These technologies have evolved in tandem with smartphones to enable retailers to get to know customers better, deliver tailored marketing campaigns, and provide convenient services. This post explores the ways that WiFi is changing the game in retail.
It talks about the importance of first-party data, real-world personalization, and in-store analytics, among other things. The piece also sheds light on how retailers can successfully implement WiFi and location marketing *without* being creepy.»
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