Visitors to a new clothing store by the owners of Uniqlo can “just walk out” after their visit — but they can’t take any of their purchases with them.
The store, called the GU Style Studio, opened in late November in Tokyo’s fashion district. Visitors to the store can try on and try out an assortment of clothing, bags and shoes, but the store holds no inventory. Items on-hand are only available to demo and order online for later delivery. While the company hasn’t decided if it will extend the technology to its other brands, it does recognize the possibility of rolling out the technology to open smaller shops in urban environments, including Uniqlo shops.
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