FOUR DYNAMIC ACTIONS FOR CUSTOMER-DRIVEN PRICING,
PROMOTIONS AND LOYALTY
THERE’S PLENTY GOING RIGHT for the convenience store
industry of late.
If the current spate of store openings is any indication, the
convenience store industry knows this well. But challenges loom
too, as retail disruption, declining trips and rising expenses put
pressure on profits. How will winners separate from the pack?
• C-Store industry gross profits increased 6.1% in 2017,
but total expenses increased faster, by 7.7% per store
per month, according to CSX.
• Store visits have fallen an average of one trip per person
per week (-27%) from 3.6 in 2014 to 2.6 in 2017, NACS reports.
• In 2017, all of the top 10 merchandise categories, inclusive
of tobacco, saw positive dollar sales growth, driving total
forecourt sales to a record $237.0 billion through 155,000
locations, according to data published by NACS.
