Home improvement and garden center Lowe’s is deploying in-store and virtual experiences.
Its SpringFest event is back in play along with workshops and a special initiative to bring more plants into the world as a celebration of Earth Day, according to a press release.
«Our customers look forward to their first spring trip to Lowe’s, as that’s the unofficial start to the season for them,» Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer, said in the release. «This year, Lowe’s is proving that the possibilities of spring at home have only just begun with an all-new SpringFest in-store experience and everything that our customers need to step outside and kick off the season.»
Lowe’s second annual SpringFest event will return online and in-store April 7 to May 4, including 30-minute in-store lawn and garden «walking tours» with Lowe’s store associates. Tours will be offered three times per day every Tuesday and Thursday starting Tuesday, April 19.
