The City Brand Marketing Specialist plays an important role in the understanding of the consumer in Mexico City in order to better inform Mexico City Digital enablement plans, with the intent to grow and strengthen Nike’s position in the street style, youth culture, and sports scene in the market, delivered through Nike’s digital channels. This City Brand Marketing Specialist brings a digital-first point of view to all brand processes like planning, operational, executional, coordination and creative thinking, consumer insight and connection, and requires aptitude to partner with Brand functions, cross-category and sometimes Nike’s Geography at WHQ in the U.S. to guarantee effective alignment. The final output of the Specialist’s work will be in support of the creation of seamless journeys that start with the consumer’s mobile phone device, serving through Nike.com and Nike’s App Ecosystem, with clear connection to physical experiences in the city.
As a City Brand Marketing Specialist you will:
- Contribute to Nike Mexico’s development of strategy, implementation and evaluation of plans with the Nike Direct Marketing Team, Nike Direct Digital Commerce and establish Nike.com as the pinnacle destination for everything Nike, inspiring Members to Join us every day.
- Act as subject matter expert of Nike.com platform, providing deep knowledge of the digital capabilities to maximize the channel to elevate the consumer brand experience and drive member engagement and retention and clear connection to Brand Marketing Team work.
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