- BRAND MARKETING LEAD – LATAM
- LOCATION: Chile
- REPORTS TO: Regional Brand Mktg Head
SUMMARY
Responsible for all marketing activities within the Market, orchestrating go-to-market strategies and consumer activation plans for the business.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include but are not limited to the following:
Drive Go-To-Market Strategies
Work in collaboration (provide brief/insights) to Regional Marketing Team regarding 18-month Market Marketing plan tied to the overall business plan (AOP / 5YP).
Align (orchestrate) internal parties across channel marketing, sports marketing, wholesale team, planning team, GMM regarding marketing plans for the season from a brand perspective
Maximize the brand and sales impact of ongoing business and seasonal launches by optimizing merchandising, promotions, messaging, and special events
Responsible for all Market Brand marketing initiatives (including PR, Events and Sports Marketing) in line with established strategic brand goals including demographic strategy, client retention programs and cross-functional communication to all internal and external business partners.
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