The Skechers success story started just over 25 years ago. We founded the company with a goal of designing comfortable and relevant men’s Sport Utility boots and delivering this new collection to the right stores in the United States and around the world.
From day one we’ve focused on the needs of our consumer on a global scale. Delivering comfort, quality and style at an affordable price is in our DNA. These differentiators remain constant even as the tastes and requirements of consumers change over time. It’s what moves us to develop innovative new styles every day that meet this mantra as we create the marketing that will drive awareness and ensure success. And it’s why we have built the infrastructure to deliver this vast collection to our network of Skechers retail stores and thirdparty partners.
The cornerstone of our philosophy is to consistently strive for success and be flexible in approach to all avenues of our business. We search year after year for new opportunities to resonate with consumers through our product, to broaden our reach, and to continue growing our brand.
These efforts continued in 2017 as we strived to create, innovate, and deliver in design, marketing, sales and infrastructure. This resulted in four record sales quarters for our company, including the first quarter being our highest quarterly sales ever, and a new annual record in sales of $4.16 billion. This achievement was a 16.9 percent or $600.8 million increase over 2016, and the first time we surpassed $4 billion in annual sales.
The record annual sales growth we achieved was the result of growth in our three business channels: Domestic Wholesale, International and Retail.
In our domestic wholesale channel, our sales improved 4.1 percent over the prior year. This was due to growth in our men’s, women’s and kids’ product lines and an increase in pairs shipped by 7.8 percent. Our focus was on developing our heritage retro styling as well as the innovation and comfort that have become hallmarks of Skechers footwear. We remained the No. 1 Walking, Work, Casual Lifestyle, and Casual Dress footwear brand, and the No. 2 Casual Athletic Footwear brand in the United States (SportsOneSource, year-end 2017).
Check the annual report here
