In 2018 the last of the Millennial generation will have officially entered the workforce. This unique generation possesses characteristics distinct from Baby Boomers and Gen X, having grown up in a digital-first world. However, Millennials across the globe are also facing a sea of challenges as they step into adulthood, such as housing affordability and financial fragility.
Join our webinar to learn about Millennials and their life priorities for their homes and families. Discover the biggest opportunities that home and garden retailers and manufacturers can tap into to win the hearts and wallets of the most connected, diverse, and educated generation in history.
WATCH NOW TO:
- Understand Millennials as a proportion of the global population and how this consumer segment is forecast to grow
- Learn about major characteristics of Millennials, including hyper-connectivity, Do-It-For Me behaviour and experiential consumerism
- Discover how ethical consumerism and cocooning trends resonate with Millennials in the home and garden space
