The breakfast business is about to get even more crowded, as fast-food chains make a renewed push for the fickle morning customer.
Wendy’s Co., which doesn’t serve breakfast nationally after previous attempts floundered, is trying again. It joins Shake Shack Inc. and an increasing number of fast-food chains in trying to capture more business in the morning. McDonald’s Corp., Burger King, and Dunkin’ Brands Group Inc. also continue to make breakfast a priority.
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