The nationwide boom in teeth straightening is poised to accelerate with the introduction of SmileDirectClub’s braces alternative in certain CVS Pharmacy stores.
CVS Health plans to announce Thursday that it will devote sections of «hundreds» of stores to the surging startup’s Smile Shops later this year after a pilot delivered promising results.
The move continues the drugstore chain’s strategy of shifting more floor space from retail to health care services while cutting back on poorly selling products like greeting cards.