Based on a publication from Jamie Grill-Goodman in Retail Info Systems, Top Preferred Grocery Retailers 2022.
Principales retailers de tiendas de comestibles preferidas 2022
Amazon Fresh vaulted past 55 other retailers to land in the fifth spot this year. Learn which retailers took the top spots and key findings from this annual ranking.
Amazon and H-E-B held onto their spots as the No. 1 and No. 2 U.S. grocery retailers on the dunnhumby Retailer Preference Index (RPI) this year.
In a shakeup, Market Basket leap frogged three retailers to take the third spot away from Trader Joe’s. Wegmans held onto the fourth spot for a second year in a row, and, in its debut on the RPI, Amazon Fresh vaulted past 55 other retailers to land in the fifth spot.
The fifth annual RPI polled 10,000 U.S. households to evaluate 60-plus retailers. The overall RPI rankings are the result of a statistical model that predicts how retailer executes on seven drivers of customer preference: price, quality, digital, operations, convenience, discounts, rewards & information and speed.
“The pandemic has massively accelerated changes in how customers buy their groceries, and their behaviors are continuing to evolve,” said Grant Steadman, president of North America for dunnhumby. “2021 was the year that grocery retail became truly omnichannel. Retailers who delivered on their customers evolving needs in-store and online performed best. This was mostly the larger players, who used their advantages to consolidate their positions. The challenges for most other retailers are significant, but a number of mid-size grocers gained momentum by understanding their customers better and differentiating their offering accordingly. The report aims to provide some direction on why and how retailers can best position themselves to win with customers, in this era of the Great Reinvention.”
The 10 additional retailers with the highest overall customer preference index scores are: 6) Aldi, 7) Trader Joe’s, 8) Sam’s Club, 9) Costco, 10) Walmart Neighborhood Market, 11) Target, 12) Publix, 13) Walmart, 14) BJs Wholesale and 15) Fareway.
This article was originally published in Retail Info Systems
