Based on a publication from Marianne Wilson in Chain Store Age, Retail returns jump to over $750 billion amid online sales growth.
Las ganancias retail saltan a más de $ 750 mil millones en medio del crecimiento de las ventas online
As e-commerce sales grow, do so retailers’ returns.
Retailers expect more than $761 billion in merchandise sold in 2021 to be returned, according to a report from the National Retail Federation and Appriss Retail. This accounts for an average of 16.6% of total U.S. retail sales compared to 10.6% in 2020.
Online sales accounted for $1.050 trillion of the $4.583 trillion of total U.S. retail sales in 2021, according to NRF. Approximately $218 billion of online purchases were returned, for an average of 20.8% of sales, up from 18.1% in 2020.
According to the survey, for every $1 billion in sales, the average retailer incurs $166 million in merchandise returns. It also found that for every $100 in returned merchandise accepted, retailers lose $10.30 to return fraud.
The categories with the highest return rates last year were similar to 2020: auto parts (19.4%), apparel (12.2% and home improvement and housewares (tied at 11.5%). The most common types of payment used during the original purchase that led to a return were credit cards (22.78%), cash (12.69%) and debit cards (7.04%).
“As total retail sales continue to accelerate from sustained consumer demand during the pandemic, it is no surprise that the overall rate of returns has also been impacted,” said Mark Mathews, NRF’s vice president of research development and industry analysis. “While retailers have indicated that they are seeing an increase in items returned to stores and online, the upside is that it also provides them with additional opportunities to connect further with customers and provide a positive experience.”
“Retailers must rethink returns as a key part of their business strategy,” said Steve Prebble, CEO of Appriss Retail. “Retail is dealing with an influx of returned items. Now is the time to stop thinking of returns as a cost of doing business and begin to view them as a time to truly engage with your consumers.”
Earlier this month, NRF reported that retail sales during the November — December holiday season reached a total $887 billion, exceeding its forecast of up to 11.5 percent growth. On average, retailers expect 17.8% or $158 billion of merchandise sold during the holiday timeframe to be returned.
This article was originally published in Chain Store Age
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