Pizza Hut rolling out Detroit-Style Pizza as part of turnaround effort

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Dubbed its biggest launch of the year, Pizza Hut rolls out a new pizza Tuesday but it’s not round.

The all-new Detroit-Style Pizza, available nationwide for a limited time, is rectangular with “cheese all the way to the edges to create that crispy, thick, caramelized crust,” the company said.

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Pizza Hut said in a news release that it spent over a year developing the pizza and tried more than 500 iterations. Several were tested in the Midwest and the pizza also has a new vine-ripened tomato sauce that’s only available on Detroit-Style.

There are four kinds of Detroit-Style pizza and prices start at $10.99 but vary by location. It’s available nationwide for contactless delivery, carryout and curbside pickup.

The new pizza unveiled Monday comes ahead of two big pizza days: National Pizza Day, held annually on Feb. 9 and Super Bowl Sunday.

Pizza Hut is owned by Yum! Brands, which also operates Taco Bell, KFC, The Habit Burger Grill and WingStreet.

New Pizza Hut Detroit-Style Pizza

Here’s how Pizza Hut describes the four pizzas:

  • Detroit Double Pepperoni: Comes with 80 slices of pepperoni including 32 slices of regular pepperoni and 48 slices of Crispy Cupped Pepperoni.
  • Double Cheesy: Layered with two kinds of cheese, mozzarella and aged Parmesan.
  • Meaty Deluxe: Loaded with bacon, Italian sausage and Crispy Cupped Pepperoni.
  • Supremo: Topped with Italian sausage, red onions and green bell peppers.

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