Based on a publication from Marianne Wilson in Chain Store Age, First Look: Lovepop store opens at Disneyland Resort.
La tienda Lovepop abre en Disneyland Resort
Lovepop has added another location to its retail portfolio.
The designer and marketer of 3D pop-up cards and gifts has opened a 1,100-sq.-ft. store in the Downtown Disney district at Disneyland Resort in Anaheim, Calif. It is Lovepop’s second storefront on a Disney property, with the first opening at Disney Springs in Orlando, in fall 2020. The company currently operates 12 stores, with plans to open three additional ones in 2022.
The new location is the first to feature the “Lovepop Flower Shop,” which features the entire assortment of the brand’s handcrafted flower bouquets and flower products. The store also features Lovepop’s full suite of product offerings along with the latest Disney designs.
In July, Lovepop opened its largest location to date, a 1,200-sq. ft. outpost in Harvard Square, in the Boston suburb of Cambridge. It was a homecoming of sorts for the brand.
While on a Harvard Business School trip to Vietnam, Wombi Rose and John Wise discovered the paper art form of kirigami and were inspired. The duo took their engineering background and combined this ancient art with the sliceform structure used in ship design. In 2014, Lovepop was born in a basement in Harvard Square. Shark Tank’s Kevin O’Leary invested in the brand in December 2015.
This article was originally published in Chain Store Age
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