Based on a publication from Marianne Wilson in Chain Store Age, Indochino to expand store footprint, launch women’s wear in 2022.
Indochino ampliará su presencia en tiendas y lanzará ropa de mujer en 2022
Indochino has big plans for the coming year.
The made-to-measure menswear retailer has set a goal to surpass more than 100 retail locations in 2022. It also plans to launch its first women’s wear collection and “significantly” increase its share of the men’s wedding apparel market.
“We are very proud of 2021, and there are many positive indicators that 2022 will be our biggest year yet with our expansion into women’s wear, increasing retail footprint, and core experience helping to fuel our growth for decades to come,» said Drew Green, president and CEO of Indochino.
The company, which currently has 79 locations, plans to expand into new markets such as New Mexico, Kentucky and Alabama next year, while continuing to increase its presence in prominent existing markets such as New York and California. The new locations will include standalone Indochino showrooms and in-store shops at Nordstrom.
Indochino said its decision to enter women’s wear follows extensive feedback from consumers seeking made-to-measure, personalized clothing crafted from a dedicated women’s pattern. The company said it already attracts many women who find a successful fit using its men’s pattern.
“We know that many women are looking for well-tailored custom clothing that doesn’t cost a fortune and there simply isn’t a custom women’s wear brand comparable to Indochino on the market,” Green added. “We’ve been looking to fulfill this need for years but wanted to make sure that the timing was right, we could do it right, and the brand was ready.”
Men’s Wedding Apparel
Indochino said it will also focus on increasing market share of men’s wedding apparel next year amid a sharp increase in sales of custom wedding attire in 2021. The brand cited reports that 2022 is set to be the biggest year for weddings since 1984 and said it is s looking to capitalize the expected surge, with a goal to be widely recognized as the experts in men’s wedding attire.
To support the upcoming wedding season, Indochino will introduce more fabrics and product features for grooms and groomsmen. Sales of tuxedos, a mainstay of formal weddings, increased by 93% in 2021 compared to 2019. Starting in in 2022, customers will have the ability to design any suit fabric as a tuxedo.
This article was originally published in Chain Store Age
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