Dive Brief:

• Following the release of new hair loss products, Hims & Hers is selling its hair care assortment via Walmart‘s physical stores and website, the telehealth platform announced on Thursday.
• Walmart shoppers can purchase Hers Triple Threat shampoo, Hims Thick Fix system, Hers minoxidil 5% topical foam, and other Hims and Hers hair loss products online and in more than 1,400 stores.
• On Jan. 13, the company launched its first line of prescription hair loss products for women: the Oral Spironolactone pill and the Topical Finasteride and Minoxidil Spray. Customers can purchase both products following a telehealth consultation on the Hers platform, according to an emailed announcement.

Dive Insight:

Hims & Hers has spent the past year adding more retail partners to its roster amid an expanding assortment of products.

In July, Urban Outfitters introduced Hims’ Blur Stick Concealer for Men and other personal care products on its website, the first time the retailer offered a men’s makeup product. Last October, The Vitamin Shoppe began selling Hims & Hers hair care products in stores and online, and the following month, Walgreens added Hims & Hers supplements, sexual health products and wellness items to stores and online. For Hims & Hers, the Walmart collaboration is part of its efforts to reach a broader market of consumers, the company noted in its announcement.

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«Since our founding, our goal has been to provide quality health and wellness, including hair care and hair loss products, in the most convenient way possible to consumers,» Melissa Baird, chief operating officer of Hims & Hers, said in a statement. «We are thrilled to collaborate with such a well-known, household name such as Walmart as a continuation of our strategy to bring access to our products to consumers wherever they are across the country.»

As it attracts more retail partners, the telehealth platform has also added more products to its assortment. In September, skin care was the focus, as Hims & Hers unveiled an Overnight Anti-Aging Duo and a customized Hers Clear Skin System. Recently it’s been hair loss: The Oral Spironolactone product launched last week is meant to slow shedding and regrow hair, and the company’s Topical Finasteride and Minoxidil Spray was created to treat hair loss in postmenopausal women, the company said in a note to Retail Dive.

This article was originally published in Retail Dive