Data Privacy, Retail Media and the Personalized Store

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Based on a publication in Retail Touch Points, Data Privacy, Retail Media and the Personalized Store.

Privacidad de datos, Retail Media y la tienda personalizada

Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing on building, and perfecting, the retail media model for its brand and advertising partners.

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But how can brands create highly immersive omnichannel experiences while also being mindful of new privacy guidelines and consumer safety concerns? On Retail Remix, Milen Mahadevan, President of 84.51°, and Cara Pratt, Senior Vice President of Kroger Precision Marketing share their perspectives on:

  • The present and future of the retail media model;
  • Why retail media needs to go into stores to scale, and how that can really happen; and
  • The data and reporting required to ensure campaigns perform successfully and customers have the best possible experience.

Listen the podcast here

This article was originally published in Retail Touch Points


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