Banana Republic has unveiled its first seasonal ad to air on national television since 2005.
The Gap Inc. brand debuted a holiday campaign, called Love The Present, that celebrates “love and underscores an appreciation for the here and now.” The campaign, which features real-life families and couples, has launched on Banana Republic’s website and across digital media and direct mail. It will make its primetime national television debut on Nov. 9.
«In this unprecedented year, holiday 2020 is an opportunity to refocus on what really matters — spending time with loved ones, creating new traditions and making the most of every moment, big or small,» said Mike Janover, head of marketing for Banana Republic.
During the holiday season, Banana Republic will further its partnership with Feeding America, which launched in May 2020 with sales of the brand’s reusable face masks benefitting Feeding America ‘s COVID-19 Response Fund. On Dec. 1, “Giving Tuesday,” Banana Republic will donate $10 from the sale of every sweater, up to $25,000 total, to Feeding America – adding to the more than $220,000 the brand has raised for the organization to-date.
Banana Republic will also make an additional $35,000 donation to CARE – an organization dedicated to defeating poverty and achieving social justice for women and girls around the world. CARE is a long-time implementing partner of Gap Inc.’s ( P.A.C.E. Personal Advancement & Career Enhancement) program, which has provided foundational life skills and technical training to over 500,000 women in 17 countries since 2007.
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