Ganar dentro de la tienda: us diseño y la tecnología para reimaginar el comercio minorista

Pantalla digital

COVID-19 created the need for immediate visible changes in brick-and-mortar stores, but the pandemic also will have a deeper impact on the fundamentals of the in-store experience. Both store design and technology will need to shift as retailers redefine stores’ roles for post-pandemic shopper journeys.

Consumer expectations for convenience, efficiency and seamless fulfillment will be higher than ever before — and so will the need for human connection, which will serve as the driving force behind experiential spaces.

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This Retail TouchPoints Special Report examines several elements of the store experience that will be in play as retailers seek to create truly successful shopping in a post-pandemic world — one where brand storytelling moves fluidly across all channels. Key topics will include:

  • Store exterior considerations such as curbside pickup, parking lot signage and store windows;
  • Rethinking store layouts both for navigation and for front-of-house space allocation for services such as BOPIS or pickup lockers;
  • Shopper psychology and mood: The impact of materials selections and other sensory considerations;
  • Hygiene solutions: Balancing safety and joy in the in-store experience, using fixtures made from materials that stand up to increased cleaning;
  • Personalization and appointment-based shopping to control traffic flow and better tailor the customer experience; and
  • Technology for touchless solutions and augmented experiences (e.g. AR/VR integration, mobile payment, sound immersion, etc.)

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