Esprit nombra nuevo director de producto en medio de un enfoque en la expansión online

Esprit
  • Esprit has appointed a new chief product officer following a major restructuring
  • The fashion retailer has also created a series of new capsule collections for 2022

Esprit has appointed a new chief product officer and revealed a number of “exciting developments” as it adjusts its strategy to focus on online expansion.

Sang Langill, who joined the business in September, has been named the new chief product officer.

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The fashion retailer – which relocated its headquarters back to Hong Kong earlier this year – has also created a series of new capsule collections curated and designed by its global design hub.

Due to be launched in 2022, the limited edition pieces will be drawing on the retailer’s “rich history and brand heritage” as the group adjusts its strategy to focus on e-commerce expansion.

The company said its announcement “clearly hints at the return of the Esprit brand to the Asian market”.

Esprit chairman, Chiu Christin Su Yi, added, “Sang will take on the global leadership of the product and merchandising side of the business.

“I have great confidence and expectations for Sang and his team to introduce new innovation and creativity to Esprit’s product offering, to not only drive sales but to also help our brand better engage with customers in a meaningful way.”

The move follows a major restructuring at the business following several years of falling sales. In the six months to 30 June 2021, Esprit reported a turnaround from loss to profit for the first time since 2017.

The retailer is now looking to accelerate growth in Asia through its ecommerce partnerships and the expansion of its own direct-to-consumer ecommerce platform.


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