Catman: milking the dairy market at Christmas

 

The dairy category is a somewhat controversial topic among independent convenience retailers; from issues with wastage to finding enough chiller space, it is often not at the forefront of most retailers’ minds.

However, at Christmas many consumers will be looking not just for food and drink for the big day, but for everyday items that provide the quality and convenience they need over the busy festive period.

Here are four things you need to know to make the most of your dairy fixture over the Christmas period:


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  • Christmas is a crucial period for cheese sales in the grocery market.
  • Chilled dessert brands are cashing in on the healthier eating trend.
  • Festive shoppers will be looking to buy everyday dairy items.
  • Adult dairy snacks are a growing area of the market.

 

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