Mintel is excited to introduce three forward-looking trends that our analysts predict will lead the momentum of food and drink innovations worldwide in the months and years ahead.
The new trends build upon our previous Global Food and Drink Trend predictions, announced annually since 2015, that have identified the importance of craftsmanship,
formulation opportunities with plants, the need to build trust with consumers and
much more.
This year’s predictions are based upon insights provided by more than 90 Mintel analysts and thought leaders, representing expertise in food and drink industries across Europe, Asia Pacific, and the Americas. Our illuminating conversations with Mintel experts from more than a dozen countries led to the identification of new trends in sustainability, health and wellness, and convenience that we believe will drive formulation, packaging, marketing and more in the years ahead.
These analyst-led opportunities are supported by Mintel’s proprietary consumer research from 15 countries, international food and drink launches collected on Mintel Global New Products Database (GNPD), and emerging developments observed by the worldwide network of Mintel Trends analysts.
On behalf of Mintel, we welcome the opportunity to discuss how these predictions
can help to grow your businesses. We wish you the best in the year ahead.
