The rapid rise in U.S. healthcare costs is concerning for many Americans, and downright scary to others. The increase is causing intensifying financial pressures for many, and has driven Americans to take charge of their own health and wellness with a 360-degree approach. As a result, self-care is pervasive and growing, spanning many CPG categories and creating a behemoth $450-billion opportunity.
By definition, self-care includes all decisions people make or activities they participate in to ensure health and wellness for themselves and their families. A focus on staying healthy and avoiding the need for medical care is not new, but today consumers have a wealth of
information at their fingertips and a nearly endless array of strategies for getting well and staying well. The CPG industry is central to many of these strategies.
