After a good while browsing a website, you are about to click on the “add to cart” button. But you don’t, its design is not attractive enough.
One of the main reasons that make us leave a web page is the absence of attractive visual stimuli. Paradoxically, thanks to technology, our attention span is low and every day it is more difficult to get us to stay interacting on any website.
In a recent investigation led by the Technical University of Denmark (DTU) and the University College of Cork (Ireland), it was shown that the attention span of the human being is increasingly reduced.
In this context, the visual content of our website is a powerful tool for calling action and getting conversion metrics to skyrocket.
Along the same lines, another Social Media Examiner study notes that more than 30% of digital marketing specialists use images as an essential part of their strategies.
