After a good while browsing a website, you are about to click on the “add to cart” button. But you don’t, its design is not attractive enough.
One of the main reasons that make us leave a web page is the absence of attractive visual stimuli. Paradoxically, thanks to technology, our attention span is low and every day it is more difficult to get us to stay interacting on any website.
In a recent investigation led by the Technical University of Denmark (DTU) and the University College of Cork (Ireland), it was shown that the attention span of the human being is increasingly reduced.
