What if we told you that the message your digital signage
transmits to your audience evolves into the image of your
company or any establishment it represents in a blink of
an eye? What if we told you that your customers feel the
connection with your brand via the content you show them
in the lobby?
It might seem exaggerated at first, but studies show that
people are 85 percent more likely to buy a product after
viewing a product video. Furthermore, people form a
first impression in a mere 50 milliseconds. It gives you
a small span of time to grab the attention of your target
audience. It also gives you a great window of opportunity
when it comes to the creative approach, one of which is
storytelling.
We’ve collected five storytelling tips to help you build
consistent engagement with your digital signage network…
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