A recent opinion piece in Forbes by Bagrat Safaryan, co-founder and CEO of Local Express, cited the benefits self-order kiosks provide retailers, such as streamlining operations, reducing customer wait lines, reducing employee workloads and providing beneficial data.
The article also cited the importance optimizing kiosks to improve the customer experience, noting the need to offer filter options so customers can remove certain items from their search.
Safaryan further noted the challenges of integrating customer loyalty systems and different checkout systems.
Kiosks are a «great asset,» the article noted, but retailers must be willing to sufficiently manage inventory levels and customer data.
