Supply Chain: Bed Bath & Beyond tests subscription service

 

Bed Bath & Beyond (NASDAQ:BBBY) is testing a paid subscription service with select customers that offers up to a 20% discount on purchases.

The cost of the membership subscription is $29 per year.

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LEA TAMBIÉN: Supply Chain: Think Textil se refuerza en Ecommerce

The company is looking for a way to reduce its reliance on coupons to deliver store traffic, while also keeping competitive with Amazon online.

During the firm’s last earnings call, management cited coupon expenses as a factor in why its merchandise margin decreased.

Fuente: Seeking Alpha


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