Storetours: Salle Privée store, Amsterdam – The Netherlands

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Pairing a timeless aesthetic with luxurious fabrics and meticulous craftsmanship, it’s perhaps a tad surprising the newly established Salle Privée brand has dutch roots. Launched by Scotch & Soda founder Patrick Munsters – mind you, he sold the streetwear brand in 2012 – it exclusively caters to a savvy male demographic with a penchant for style consistency and classic silhouettes. As such, Salle Privée steers clear from fashion’s seasonal cycles, and instead focuses on presenting a range of key items. For its debut collection munsters has collaborated with Ulrika Lundgren, creative director of womenswear label Rika, and this has resulted in a complete men’s wardrobe, and very soon, even a fragrance of its own.

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Source: retaildesignblog.net

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