Storetours: No. 74 Adidas store renewal by Haw-Lin Services, Berlin – Germany


Regardless the age group or geolocation, Adidas doesn’t require any further introduction. The many ad campaigns, much publicized collabs, and of course its elaborate retail network, all allow to get the brand message across. However, it’s in Berlin, Paris, and until a little while ago in London, where Adidas stepped up its brick and mortar presence with a special category of concept stores that specifically aim to signal its forward creative focus and alignment with lifestyle and fashion.





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