StoreTours: Hermèsmatic pop-up store by Hermès, Amsterdam – The Netherlands

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The house of Hermès adds a fashionable twist to the chore of doing laundry. Well, sort of, as it’s related to the brand’s coveted silk scarves only. Presented under the Witty Moniker of Hermésmatic, the luxury brand allows owners of an iconic Hermès silk scarf, or carré, to have the item transformed by way of a complimentary dyeing procedure in a specially conceived mini laundromat environment.

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Source: retaildesignblog.net

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