Aesop store by Fernando and Humberto Campana, São Paulo – Brazil

 

Just one year after entering Brazil’s retail scene with a signature store in São Paulo’s Jardim América neighbourhood,Aesop expands its local footprint with a second outpost. It’s situated in a low-rise structure in neighbouring Vila Madalena, an upscale area known for its abundance of cool independent boutiques and nightlife haunts.

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For the design of the store, Fernando and Humberto Campana, arguably the country’s leading designers du jour, have been asked to create a matching retail setting. The fraternal duo fused characteristics of local architecture with elements of the Australian cosmetics brand’s brand philosophy.

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Shoppers enter the premises through the gate, crafted from aluminum and decorative Brazilian cobogó brick – a material that’s also used for ventilation and shade – and proceed across a semi-secluded courtyard, replete with timber benches and greenery, before reaching the actual retail space. Inside, the aesthetic is seamlessly extended, albeit in a more practical form.

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The countertops and product displays are all composed of the same bricks, and paired with sisal fibre on the walls to further enhance their specific decorative appearance. A more secluded outdoor space is situated at the back of the store. The new Aesop boutique carries the brand’s full range of skin, body and hair care products.

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Source: retaildesignblog.net

 

 

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