Stella McCartney has been collaborating with Adidas for 14 years now, nearly as long as she’s been showing her eponymous collections on the runway. Looking back at her earliest Adidas x Stella years, the clothes looked a lot more “fashion” than they do now—think: ruffles, sheer fabrics, and floaty volumes. McCartney began to strip things back a few years ago, anticipating the shift towards athlesiure and obsessive fitness. More recently, she’s been focusing on developing cutting-edge, high-performance recycled materials. Her M.O. is no longer just designing great-looking workout clothes; she wants to offer game-changing sustainable options in a crowded market of polyester and nylon.
The problems with those materials (both of which are derived from plastic) are likely to catch up to McCartney’s competitors soon. Sustainability is a growing conversation in the world of “regular” fashion, and people are beginning to question the environmental impact of their favorite leggings, too. McCartney opts to use as much recycled polyester as she can, which has a lower carbon footprint than if she used “virgin” polyester and nylon. (Both types still present the threat of releasing micro-plastics into the ocean when you wash them, so be sure to pick up a filtered laundry bag.) The dense-knit leggings and molded jackets she designed for this collection were all made with recycled poly, and a few looks were made with ocean plastic recovered by another McCartney partner, Parley for the Oceans.
Fall 2019 introduces an additional collaborator: Grimes, who stars in the campaign and lookbook. An outspoken environmental activist, McCartney says the musician is “the perfect embodiment” of her label’s values. “Grimes is passionate and outspoken [about] protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.” (She also has a wicked sense of humor: To announce the campaign, she detailed her “workout routine” on Instagram, which ranges from “sword fighting” to a “screaming session” and lots of seemingly fake statistics about cell function and supplements.)
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