Benetton Group is a unique company. In its over fifty years of history it has managed to invent and consolidate an inimitable style, which isn’t only a way of dressing, but a way of feeling and being. The colors that have become the symbol of one of the world’s most popular and beloved clothing brands are not only those of our sweaters, but those of a changing world, characterized by a vast spectrum of diversity. Over the decades, as Benetton Group’s turnover has grown, so has its social conscience, based on the belief – social rather than economic – that diversity adds value.
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