With its commitments to alcohol responsibility, disaster relief efforts, women’s empowerment, and significant reductions in greenhouse gas emissions and water usage, Bacardi Limited solidified its position as a socially and environmentally responsible leader, as demonstrated in the company’s 2018 Corporate Responsibility (CR) Report. As a signatory to the United Nations Global Compact, and in alignment with the United Nations Sustainable Development Goals, Bacardi’s CR efforts are fueled by its expanded “Good Spirited” platform.
“Being Good Spirited means being responsible in every aspect of our business. This extends across all our offices and manufacturing sites, from how we source our ingredients and the quality of materials used to make our products, to the ways we market our brands only to adults who choose to drink, to our commitment to support and care for our employees and the communities in which we live and work,” says Rick Wilson, senior vice president of Corporate Responsibility for family-owned Bacardi. “Our family values make us a globally conscious and responsible company.”
2017 represented the last year for reporting on the Producers’ Commitments to Reduce Harmful Drinking. During this timeframe, Bacardi, often in partnership with others in the industry and through country-level associations, implemented 44 responsible drinking education programs in 16 countries, and reached nearly four million individuals with underage drinking prevention education. While the five-year initiative has concluded, Bacardi remains committed to continuing the spirit of the five commitments and the 10 action areas, including finalizing new, responsible, and robust industry standards to ensure its digital advertising only targets adults of legal drinking age who choose to drink.
By prioritizing environmentally sustainable practices, Bacardi reduced greenhouse gas emissions intensity 59% over the last 12 years, and improved overall water use efficiency 50% as compared to its 2006 baseline. In addition, less than 1% of waste was sent to landfill in fiscal year 2018, with 11 manufacturing sites achieving Zero-Waste-to-Landfill. It also proudly sources sugarcane-derived products for BACARDÍ® rum in a responsible way – 86% certified by international sustainability nonprofit Bonsucro – and remains committed to eliminating one billion single-use plastic straws by 2020 through its recent collaboration with the Lonely Whale.
In December 2017, the company committed to providing consumers nutritional information about its products, with the launch of its nutrition pages on www.BacardiLimited.com, with plans to continue adding products and global markets to its current lineup.
Along with being certified as a Great Place to Work® in the United States, Bacardi was also named among Forbes 2018 World’s Most Reputable Companies for the sixth consecutive time, as part of the annual Global RepTrak® 100 list compiled by the Reputation Institute.
Bacardi continues to invest in its people. Its Women in Leadership program is a company-wide initiative to unleash the potential of current and future female leaders at Bacardi to drive sustainable top and bottom line business growth. A mentoring program for junior employees was expanded to Eastern Europe, and the company increased its support for the S.H.E. Summit in North America. It also kicked off its Spirit Forward program to support women in the hospitality industry. At the end of fiscal year 2018, Bacardi had 36% of leadership positions held by women.
To give back to those in need following the destruction caused by Hurricane Maria in September 2017, Bacardi Limited and the Bacardi family committed US$3 million to disaster relief in Puerto Rico and other areas affected by natural disasters, supporting multiple organizations providing relief services and organizing efforts to support those directly impacted. The Bacardi “Emergency Stop & Go” centers and mobile caravans provided distribution of food, water, and critical supplies throughout Puerto Rico. Bacardi remains committed to long-term recovery in Puerto Rico and other areas through its tourism recovery program in partnership with global humanitarian organization, Mercy Corps. Throughout fiscal year 2018, 38 Bacardi offices in 29 countries held volunteer activities to give back to local communities, as part of its annual CR Month initiative.
“On behalf of the more than 7,000 Bacardi employees, we are proud of our efforts this past year and look forward to what the future holds in our Good Spirited endeavors,” said Mahesh Madhavan, CEO of Bacardi Limited. “As important as it was to our founder more than 156 years ago, Good Spirited runs through our veins. Being a responsible business has long been a mark of distinction of Bacardi, based on a foundation of strong corporate governance, ethics, and CR programs. The company remains committed to be a leader in corporate responsibility in the spirits industry, and we will build upon current initiatives to continue to raise the bar across all aspects of over business moving forward.”
To read more about Corporate Responsibility within Bacardi, check out the complete FY18 Corporate Responsibility Report, which encompasses April 1, 2017 – March 31, 2018, online at www.BacardiLimited.com.
