Raydiant, a digital signage and experience platform provider, has joined forces with WiFi-powered marketing platform Adentro to bring customer insights to brick-and-mortar retailers, according to a company press release.
«Partnering with Adentro opens up a new and rare insight into customer behavior for brick and mortars,» Bobby Marhamat, Raydiant CEO, said in the release. «With Adentro, they can measure key metrics like dwell time, visit frequency, peak hours, demographic breakdowns and other important data. The technology offers our brick-and-mortar customers a window into what their customers want and who they are. This data is crucial for creating targeted marketing campaigns that bring in more business and sales, both online and off.»
