Scan-and-go es un señuelo para los compradores

Interior de almacén, estanterías con productos, hombre con micrófono

Scan-and-go es un señuelo para los compradores, a good majority, 77%, of shoppers are more willing to shop at a store if it offers a scan-and-go option, according to a Researchscape survey conducted on behalf of mobile data capture provider Anyline.

The study polled 1,500 U.S. consumers on expectations and challenges with the technology, according to a press release.

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Key findings include:

  • When asked what they prioritize when shopping in store, 32% of respondents said speed of shopping trip was first priority. An independent and autonomous shopping experience was ranked second, with 27%. Only 16% of shoppers prioritize interacting with retail workers when going into a brick-and-mortar store, which indicates a growing consumer acceptance of in-store technologies such as scan-and-go.
  • With the introduction of social distancing and the need to limit physical contact between people, 76% of scan-and-go users started utilizing the offering because of the pandemic. For many, this shift will be permanent, with 79% of respondents saying that they plan to continue using scan-and-go once the pandemic ends.
  • The vast majority of shoppers have a mobile device that is equipped with a digital camera, ready and available as they walk through the aisles. In fact, 79% of respondents shop with their phone in hand, within reach or easily accessible. When asked what they use apps for while in store, shoppers’ three most selected choices were to compare prices (40%), compare brands (25%) and build or update a shopping list (22%).
  • As for shoppers who are wary of using scan-and-go technology, the top reasons behind their hesitancy include privacy and security concerns. The survey revealed 35% of smartphone users avoid scan-and-go due to privacy concerns in general. As well, 32% don’t want to go through the initial process of downloading an app to use the technology. Thirty-one percent don’t use scan-and-go because they can’t buy certain products with it, such as produce and alcohol.

«Scan-and-go is a device-based, app-driven opportunity that gives shoppers more choice when they opt to shop in store,» Lukas Kinigadner, CEO and founder, Anyline, said in the release. «Beyond the benefits to customers of a more efficient and enjoyable checkout experience, this checkout method can build customer loyalty through app features like in-store navigation or exclusive and personalized offers. Giving shoppers the keys to drive their own checkout experience is a top priority for leading retailers, and this trend will continue to accelerate in 2022 and beyond


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