Duluth Trading taps Tata Consultancy platform to boost customer satisfaction

cliente experiencia satisfacción

Duluth Trading Co. is driving a seamless omnichannel checkout experience after deploying Tata Consultancy Services’ TCS OmniStore unified commerce platform.

The retailer, which sells casual wear, workwear and accessories, was striving to enhance the in-store experience by leveraging digital data and extending sales channels. It chose the TCS platform for its flexibility, intuitive interface and ease of adoption, according to a press release.


TCS OmniStore replaced the retailer’s traditional POS system, with a services-based unified commerce platform merging and extending existing channels and customer touchpoints, as well as flexibly orchestrating omnichannel customer journeys. It serves as a single commerce platform for all in-store commerce: POS, MPOS, scan and go, curbside pickup and more.

Duluth Trading’s U.S. stores now boast a faster check-out and returns with improved visibility of items purchased across channels.

For store associates, the technology provides real-time access to universal carts, promotions and orders, item information and inventory with connected context between online and in-store. Store associates leverage this information to upsell and cross sell, as well as offer personalized recommendations.

«Our retail and IT leadership are very complimentary of how OmniStore has performed through the peak holiday season,» Christopher Teufel, SVP of IT and logistics, Duluth Trading Co, said in the release.

«Especially in its ability to sell products to our customers regardless of the location. Within a single customer interaction, we’re able to provide a broader offering at the register, and this was an important part of our successful selling approach this past holiday season. We’re excited to roll our mobile solution across the retail chain in early 2023 and to learn more about how we engage our customers in new ways within our store fleet.»

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