THE GLASS STORY, To see and be seen

The Glass Story, We sell happiness.

STRATEGY & CONCEPT

The future for the optician is a store where the customer is happy to briefly walk in, just because there is always something to experience or to find. The optician where you find new frames or where you look for fun, fitting accessories. The Glass Story is such an optician, and fills this niche with a clever retail concept, where customers and pleasure are central. The concept is based on an extensive analysis of consumer behaviour and international store concepts, and matches the needs of the modern day customer perfectly.

DESIGN

The Glass Story’s motto is ‘We sell happiness’. This is translated through the open character of the stores and by making the stores so accessible that the customers easily walk in. All the glasses are classified in a logical and inspiring way in 7 style groups, so that the customer can always find the glasses that exactly match his or her identity, life, character and each occasion. Another strong point is the crystal-clear price. The only surprise is the unexpected good service and perhaps the interesting glass or lens subscriptions, which the customers can take out. Those subscriptions perfectly match their specific style.

RESULT

Momentarily there is a concept store of The Glass Story in Hoevelaken. The plan is that more stores will open this year, and that next year they will be further developed. Market analyses have shown that there is room for this distinctive concept. For more information, you can also look here: www.dutchindependentretail.nl

SVT

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