RetailTools: We design the place where your brand and the consumer meet


From shops and pop-ups to back offices and healthcare centres. With an omnichannel approach, so all consumer touchpoints will strengthen each other.

The spatial design of a shop


Make your brand come to life! The retail design includes everything you see or experience when entering a shop. We develop an experience that strengthens the retail formula. Retail design gives shape to interior design, the furniture, the communication, routing, department structure, lighting, visual merchandising, exterior design and so on. This is not just about adding contemporary colours and materials, but also about a good translation of the brand and ambitions, which will result in unique dynamics. Retail design is the ‘spatial identity’ of the retail brand.

How does retail work?

To answer this question, you first must know how a consumer does his shopping. With each assignment, we put ourselves in the mindset of the customer, which results in a design for shops that match the consumer’s needs. It is the combination of a perfect design, attention to commerce and knowledge of the laws and certainties within retail that make a shop more commercial and successful. Whether we design a shop, a concept store or showroom, we integrate 30 years of experience and knowledge about the market and consumer.

Stay up to date!

The world is rapidly changing. How can you stay relevant and up to date as a retail formula? The life cycle of the retail design is getting increasingly shorter. More and more,we develop flexible design solutions by which the shop can stay up to date without having to make large investments. SVT develops the retail design from concept to final design, and, where necessary, offer support during the realisation. At the end of the process we make the formula manuals, which offer guidelines to an independent rolling out of the formula.