KvK Amsterdam, A dynamic entrepreneurs’ centre.
STRATEGY & CONCEPT
The Amsterdam Chamber of Commerce (KvK) wanted to profile itself more explicitly as a professional partner for entrepreneurs in the region, and as stimulus for regional business. For the profile of a professional partner for entrepreneurs, SVT has developed a service concept for the public area. We were also responsible for all related communication.
The public area designed by SVT has an open and inviting structure, in which the available knowledge and information are presented in an accessible way. There are meeting points, various types of discussion areas, a counter for quick actions, an internet bar and a modern presentation with touchscreens. The transparent structure gives the space a sense of dynamics, which is increased by the visible activities in the seminar rooms. The communication concept stresses the role of the Chamber by visualising business in the region with huge photos.
KvK Amsterdam as a whole has a professional and innovative character where entrepreneurs feel at home, get inspiration and knowledge, and meet people.
In short: a dynamic entrepreneurs’ centre.