BIG BAZAR Big brands, smallest prices

Big brands, smallest prices

Big Bazar wanted to strengthen its market position and realise a big, successful growth. The store chain positions itself as a discounter, with big brands for low prices and spectacular weekly discounts. We developed a strong formula with a new logo and a visual identity.



In the middle of the store is the ‘fun department’; where makeup and accessories can be found. Around it are the more functional product groups with things for everyday use. At the entrance the best deals from the folder (big deals) are presented.

Big Bazar wants to offer as many surprising products and services as possible to as many girls and women as possible, for a remarkably low price. Every visit to Big Bazar should be a fun trip.




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